Ecwid is a good option for small businesses, because it is easy to use, provides a good range of ecommerce features and is reasonably priced.
The main advantages of using Ecwid are its entirely free plan; its comprehensive feature set; and the fact that it can be used to add ecommerce features to an existing website.
Shopify is probably one of the best alternatives to Ecwid, because like Ecwid it lets you embed a product catalogue on an existing website AND create a standalone store Ecwid performs better when it comes to the former, and Shopify is one of the best options available when it comes to the latter.
WooCommerce is also worth investigating if you are a WordPress user — this can add a lot of very sophisticated ecommerce features to an existing WordPress site. If you have any queries about the platform, do leave a comment below — we read them all and will do our best to answer any questions you may have about Ecwid or ecommerce in general.
After graduating from Trinity College Dublin in , Chris went on to advise many businesses and not-for-profit organisations on how to grow their operations via a strong online presence; he now shares his expertise through his articles on the Style Factory website.
Founded in , the Style Factory site provides in-depth, impartial reviews and comparisons of key business apps, and advice on how to grow a business. You can connect personally with Chris via Twitter or LinkedIn. Your email address will not be published. Save my name and email in this browser for the next time I comment. Superb review Chris.
You have gone into immense depth with this. Thanks so much! Thank you for the valuable information Chris. Which is better do you think — to have an instant site with Ecwid or build a website in WordPress and connect it to Ecwid?
My customers pay after delivery. Thanks Husam! A free website builder like WordPress. You could use a site built with either to list your products, show your contact details etc.
Does this support eproducts…like an eBook so that patrons can pay and then receive a download link? Hi Sharon, thanks for your comment — yes Ecwid does facilitate sales of digital products, so you should be able to do that. Though you mention that multi-currency selling is easy enough, I have to disagree.
Customers want consistency. When you want to promote products with a set price in another country, having a converter simply does not work. So much easier and better. And Ecwid customers have only been asking for this feature since !
Excellent review thank you. I have a question about some comments below and the date of them, some are quite old, so is this review an older one that is updated with new features in Ecwid for to keep it current? Thanks again. Hi Matthew! Thanks for your question. Yes, we update this Ecwid review regularly. Appreciate the feedback. I loved Ecwid for about three weeks. Quick helpful support, overall easy and responsive dashboard, integrations with most of what I wanted.
Where it failed : the payment gateway implementation for Authorize. Very disappointed. The continue button sends the order to Ecwid. If it is not selected, you never see the order, but the payment is captured anyway. So, if you are using a third party gateway, you really need to probe them and make certain that the cart is well integrated and not just a pass off to an external URL.
I hope they fix this in the future, I would love to revisit their platform one day. Hi, that was a very thorough review, thank you! I have a question. I run an established site for a historical society, and now need to add a store which is new territory for me. Since I also manage several other aspects of the society and their museums, it is a HUGE relief to read something that makes sense to me. A belated thank you for these kind words Lisa — really glad you found our Ecwid review helpful!
Good luck with your project. I was on annual billing system and My year was ending on November 12th In 1st week of November I downgraded to basic as it suppose to be free and also changed my Credit card number.
On November 12th ECWID tried to charge bill for coming year even though I changed it to basic account but they failed as credit card number was changed so they sent me an email that we are unable to charge amount and then forced payment on new credit card As it was same account only number was changed by card company on my request and charged me for full year.
I sent email for refund to ECWID and did not get reply so be very careful in giving any card information to them. I have a physical store and also have shops on 5 marketplace websites, where I sell a very wide range of products. I opted to do this through Wordpress with the Ecwid plug in, which I chose because it blends seamlessly with my Wordpress theme, looks great, and has a great interface. But, after cancelling my previous POS and buying an iPad and a stand, I discovered their system is missing some very key functionality for a small business: the ability to discount an order or an individual item, and the inability to apply the discounts that are already assigned in the Ecwid system for specific customers these can only be applied online, though to me it seems much more likely an in-person shop would have repeat customers to reward.
To sum up ,Ecwid does some thing beautifully and some things half-assed. A point must be clarified: ecwid supports multi-language versions of the store BUT it does NOT support multi-language versions of items name, description, etc. They have changed their service and now the store does very little of what it used to. It is so worth the money to just buy a shopify store instead of constantly having to purchase add ons and monthly subscriptions to get the store to do easy functions like invoices.
The new version is not worth anything. Nobody from their team can figure it out. I was told to use wordpress I run that on mnm. It works great until one day nothing. For the second time all google listings disappear and nothing but error pages show up on the google console. So if you rely on a search engine to get traffic to your site I would advise you to stay away from an ajax shopping basket.
The seo is just a nightmare, google still does not properly crawl ajax and relying on the ecwid plugin can cost you big time in losses. Google claim Ajax can now be indexed easily. Does Ecwid work with free Wordpress blogs? I was thinking about using Ecwid for my website which is already finished. There are a couple of issues, however.
The new WordPress version with the theme is released. Compatibility with PHP 8. WordPress 5. Ecwid ecommerce shopping cart plugin should work well with the latest PHP version. Fixes and improvements for the Ecwid ecommerce blocks in Gutenberg editor. In addition, the Ecwid store control panel and storefront have long supported all major languages 50 translations.
Plugin code improvements for better security and stability. If you see problems, please let us know. Improved compatibility with themes that update site content without page reload AJAX themes.
Some users of such themes may have seen problems in the display of the storefront, we fixed that. When you shared a link to a page of your store in social networks, the link preview could have a wrong title, we fixed it. Improved automatic cleanup of the plugin cache. However some users observed a database table overflow with the plugin cache. That happens in rare cases when the plugin data is not cleaned up properly by WordPress. We improved automatic cleanup of the plugin cache.
The problem should be solved now. The issue has been fixed and everything should work fine now. In WordPress 5. Now, the sitemaps generated by WordPress will also include your online store pages. Now you can easily change what is displayed on the store home page.
Categories list and featured products, Expanded categories, Only featured products, All products with filters or Specific Category Page. Choose what works best for your ecommerce site. If you import your products from WooCommerce to Ecwid, the import should work faster now. We made the import of product images faster, which is especially important for a large catalog import. If your ecommerce site is running on an outdated PHP version, this update might fix a error message for you.
Elementor is one of the most popular page builders. We added Elementor support to Ecwid, so you can add online store functionality to your site pages in Elementor. We added two ecommerce widgets to the Elementor toolbar: the store home page to display the whole storefront and the buy now button to add buy buttons to pages and posts. There was a minor SEO issue with duplicates of the canonical tag on ecommerce store pages.
After the last release, the Storefront menu item did not display in the plugin settings in the WP admin. Ecwid storefronts on Elementor-powered websites loaded slowly on devices with an old iOS version less than We fixed it and now stores should work well.
Better warning messages for the site administrator about the hosting connection issues. That might be because of a hosting server misconfiguration or a tricky firewall setup. Good news is that the Ecwid plugin would work well even in such environment — you can add a store to your ecommerce site pages and sell. But some of the plugin feature would be disabled.
We added extra warning messages and fallbacks to the plugin code to better handle such situations. If you face such a problem, we recommend contacting your hosting provider to make sure your server can connect the Ecwid API. Minor improvements for Twenty Twenty and NewShop themes. Minor changes in the plugin code to comply with the WordPress plugin marketplace recommendations. Several changes in the plugin code to comply with the WordPress plugin marketplace requirements.
According to the documentation, for this hook you need to pass two parameters. We added an additional check to eliminate the error. The storefront page on your site is what your customers see when they want to visit your shop.
Read below to find more features introduced on the new Storefront settings page. New Storefront Settings Page: Design and content. New Storefront Settings Page: Navigation. Help customers find your products on your ecommerce site with the new Navigation section on the Storefront settings page. Show your store on the site home page.
Customize store page address. Add store page to the site menu. Feature your products in the sidebar. Display the shopping cart icon on site pages. New Storefront Settings Page: Additional store pages. Create additional ecommerce pages on your site to feature specific products and categories, highlight product filters, add your store to other site pages and more. The plugin welcome page is displayed for the new users. We refreshed the design of that page to make it easier for beginners to start selling online.
A few fixes for compatibility with WPML. WPML is a popular plugin for multilingual sites. Ecwid supports full-featured multilingual online stores. Even though Ecwid is compatible with every WordPress theme by design, some slight fixes and improvements are sometimes needed to make storefront look better. Ecwid adds ten ecommerce blocks to Gutenberg. One of the blocks — the store home page — had an issue with the default settings when being added to a new page.
Minor fix for the shortcode button styles in the page editor in Twenty Twenty theme. The import tool now works faster and has a neat interface.
Improved compatibility with popular WordPress cache plugins. Minor fixes for improved compatiblity with the Elementor pagebuilder plugin. If you import your products from WooCommerce to Ecwid, the import process now should work faster. In the storefront, this price will be struck out to demonstrate the discount and the ON SALE label will appear on the product.
Avada, SimplyNews, Twenty Twenty themes improved compatibility. The new WordPress version with the theme is coming soon. The Ecwid ecommerce shopping cart plugin is ready for the upcoming changes — everything will work well in your WordPress admin and storefront pages. We constantly improve and add the compatibility features.
It allows you to add storefront to your ecommerce website pages easier in Elementor. Meta tags improvement for products and categories ecommerce pages created with Divi builder. In particular, the changes improve the caching mechanism to avoid high database usage and fix layout issues in Internet Exporer browser. Fixed a warning on the sites with old PHP versions. If your ecommerce site is running on an outdated PHP version, this update might fix a warning message for you.
Ecwid adjusts the browser scroll when someone navigates to product and category pages in your shop. This is to make sure a visitor will see the product pages aligned well on the page.
A few bug fixes in the Ecwid ecommerce blocks in Gutenberg. Several other minor bug fixes and improvements. The feature appeared in the previously released version 6. Tick the new checkbox there to make it cache and speed up the store home page on your ecommerce site.
Compatibility with more multilingual plugins. As we mentioned before, Ecwid now supports full-featured multilingual storefronts. Previously, we made it compatible with the WPML plugin.
In general, if some plugin or a custom code switches locale on your site, Ecwid should be compatible with it and change the storefront language accordingly. So, if you have enabled the multilingual mode in your ecommerce store and are supporting several languages on your WordPress site, your shop pages will be displayed in the language selected by a visitor.
We fixed it so the widget work fine in narrow spaces. Fixed slow loading issue for the site admin. After the latest Ecwid Ecommerce plugin update you might notice the store page loaded a bit longer.
That was a bug. Small fixes and improvements. Ecwid adds product ecommerce data to product pages in a SEO-friendly microdata format so that search engines can index your store pages and better display them in search results. In this update, we enhanced the structured products data on store pages to make it meet the latest Google recommendations.
This should increase chances the Google bot will crawl and index your product catalog well. WPML is a popular plugin to build multilingual sites.
As we mentioned before, Ecwid now supports full-featured multilingual storefronts, too. Now, if you have enabled the multilingual mode in your ecommerce store and are using WPML on your WordPress site, your shop pages will have links to the alternative language versions so that search engines will know which version to display to customer.
Those alternative links are specified in hreflang tags in your storefront — special HTML elements aimed to link language versions of the same page between each other.
If you import your products from WooCommerce to Ecwid, the import process now should be more stable and friendly. Ecwid now supports full-featured multilingual storefronts, too. So, in this update, we added a few more improvements for WPML support. Now, if you have enabled the multilingual mode in your ecommerce store and are using WPML on your WordPress site, your shop pages will be displayed in the language selected by a visitor in a language selector.
We fixed that, now it should work fine. We noticed that the Ecwid plugin affected the loading time of the pages editor in the WordPress admin backend. We improved a few things in the plugin to make it load faster. Improved compatibility with WPML. We talked to the WPML team and tracked down the issue.
In future versions, we will add a full support for WPML — you will be able to translate your Ecwid catalog to multiple languages and display your store content in your visitor language. Added Russian translations for Gutenberg blocks. The Ecwid ecommerce plugin now has 10 Gutenberg e-commerce blocks, which help you build your online store pages in more convenient drag-n-drop manner.
In this update, we translated those blocks to Russian to make it more friendly for Ecwid users from Russia. Various fixes and improvements. There was a problem in how Ecwid e-commerce plugin works with KingComposer editor. The Ecwid plugin now provides 10 ecommerce blocks for Gutenberg for adding online store functionality to your site pages. The blocks include: the store home page to display the whole storefront, the store category page to show a particular category, the large product card to show detailed product information, the small product card to display one or several product widgets, the buy now button to add buttons to blog posts, the search and filters page, the search input block, the shopping cart icon block and the cart and checkout block.
You can now open store product editor quickly when browsing published store pages as an administrator. Added SEO improvement for the H1 tags on the product and category pages. Ecwid puts product and categories ecommerce data in the page content in a SEO-friendly microdata format so that search engines can index your store well.
This should improve indexation and the way your products look in the search results in Google. Added compatibility with the Enfold theme page builder Avia Layout Builder. Enfold users might notice it was difficult to add Ecwid blocks to a page. We fixed that — now Ecwid should work fine with Enfold theme. Added Mega Menu plugin compatibility. Added fixes and layout improvements to make the Ecwid e-commerce plugin compatible with the Mega Menu WordPress plugin. If you use the Mega Menu plugin, you might notice layout issues on your store page.
We fixed that. If you find any trouble in how Ecwid works with your theme or plugin, please let us know. Ecwid is constantly updated with new features and tools which are of course available to WordPress users. Check it out in our blog. This should make shared links look more appealing in social networks and improve the SEO of your ecommerce store.
In some cases, import failed and stopped importing products — we fixed that, now it should work fine and you can import your products from WooCommerce to Ecwid when you need it. Fixed a Javascript warning message in the browser console when the Recently viewed products widget is used. Minor fixes and improvements for SEO, stability and performance. Besides the changes in the plugin, Ecwid e-commerce functionality is constantly updated with new features and tools.
One of the recent major updates is product filters — you can now add product filtering panel to your store search page without dealing with custom code or an external plugin.
When you share a page from your ecommerce site on Facebook or in a messenger, you should see the product title, description and image in the sharing preview snippet. Improvements for the product listing auto-scroll function. In some WordPress themes, the site header might overlap product pages when you navigate from page to page in your online store. We improved it to make the product and category pages appear better to your customers.
Various minor fixes and improvements. Resolved a minor layout issue caused by the Embed Any Document plugin. We fixed that, the plugins are now compatible. SEO enhancement: improved canonical tags for the sites that display different store categories on different site pages.
In such case, the canonical tags on products and categories pages will keep the pages structure as is link to the page that they are opened from. Minor improvements for the Ecwid admin backend pages navigation. Thanks to a user report, we found a few glitches in how the Ecwid e-commerce plugin works with Elementor and Gravity Forms. All fixed — the plugins should work fine together now 6. Import of products from WooCommerce to Ecwid now should work smoother, especially when you have a lot of products to import.
This update brings a set of loading speed improvements for some part of the stores. We will gradually roll out these enhancements to all users. No actions required from your side — your store will get all of the improvements in this or upcoming releases. But if you ever noticed your store loading slowly, please contact us so we can help you enable this new feature on your site right now.
Fixed an issue in the plugin settings menu on WordPress. Ecwid e-commerce plugin works on WordPress. In the admin backend of WordPress. We fixed it, now the plugin admin backend should work fine on both WordPress. This update brings compatibility with the upcoming WordPress version. In particular, we made sure Ecwid e-commerce stores looks good with the new Twenty Nineteenth theme.
Also, we polished the Ecwid online store block in the new WordPress editor Gutenberg to make sure you can add a product listing to any site page and customize its appearance including colors, product grid layout, store navigation controls, product page appearance and more. The new WordPress page editor Gutenberg now has plenty of e-commerce design settings: product thumbnails format and size, button and text colors, category images behavior, product page layout, store navigation elements and a lot more.
Now they are a part of real-time page building experience: you tweak the appearance, preview changes and publish them right from the page editor.
To see the new appearance options, please make sure you enabled the Gutenberg editor in your WordPress admin backend. SEO fix: status for removed products and categories. Google recommends making removed pages clearly marked with a special response code available for search robots to read.
We added it to make sure unavailable products will be quicker removed from the Google search results giving more customer attention to the available products. In some cases, the WordPress admin navigation froze when an Ecwid store admin page was opened. Now everything should work fine. The Ecwid e-commerce plugin has always been working great with the default WordPress editor to let you easily add a store or a single product to your site pages. In the recent updates, we also added the same functions to Gutenberg editor.
In this update, we went further to make sure the most popular page builders are working fine with Ecwid. We added a lot of improvements and fixes to the plugin to make it work better with the Elementor, Beaver page builder and Divi editor. If you are using one of those page builders and having any problem editing your store page, please let us know so we can further improve it. Avada, Bridge and Parallax One themes improved compatibility. In this update, we are rolling out a few minor improvements to the Ecwid layout for the Avada, Bridge and Parallax One WordPress themes.
Fix of a conflict with Master slider plugin. The Master slider plugin used to conflict with Ecwid plugin in the WordPress admin backend, which may cause some of the slider management pages look broken in the slider dashboard. Fix of a conflict with the Ultimate tables plugin.
One more plugin conflicting issue is fixed: the Ultimate tables plugin used to affect the Ecwid dashboard layout in the WordPress admin backed.
Now it is working fine. Improvements for the WooCommerce import tool: options, variations and image gallery are now supported. In one of the recent update, we made it possible to import WooCommerce products to your Ecwid e-commerce store using a simple import wizard in the Ecwid plugin.
Several fixes and improvements. In the previous update, there was a bug affecting hidden SEO content of the store pages. This will define where the store navigation menus and sidebar widgets should be linked to. New warning messages for the sites with outdated TLS. Put it simply, when you use Ecwid, you have a bank level of online payments security in your online store.
One of the requirements to make sure Ecwid merchants can securely process payments on their site is to use up-to-date TLS software on the server where your site is hosted. We recommend contacting your hosting in such case. If everything works fine and no warning message appears, that means no action is required from your side. Minor improvements in the store dashboard in the WordPress admin backend.
We improved the scroll behavior on the store admin dashboard pages and fixed a couple minor issues in the Ecwid menu items in the WordPress admin backend. Fixed an issue with store popup appearing on protected pages before the password is entered.
Some online sellers add their store catalog on protected pages on their ecommerce site to restrict access to it for some particular group of customers e. There was an issue with store catalog appearing in a popup on such pages — we fixed that. We fixed it, it should work fine now. Revamped floating cart icon. We added a new floating cart widget that allows to display a cart icon along with items count and subtotal in the corner of the screen.
The new floating shopping cart icon looks better and provides a lot of layout customization options. If you saw such an error message, this should be fixed now. Gutenberg editor is getting more and more popular and will soon be the default WordPress editor. To make sure Ecwid users are ready for it, we are adding Gutenberg support to our plugin. Use this one to add product widgets and buy now buttons to the pages and posts of your site.
Revamped cart widget for sidebar. We added a new sidebar widget that allows to display a cart icon along with items count and subtotal in the sidebar. We added a lot of new design settings to your store dashboard. Now you can use that sitebuilder with the Ecwid plugin — everything should work fine.
Fixed a pre-renderering issue in IE browser. It works automatically, so no actions required from your side. Compatibility with Polylang plugin. We fixed an issue, now everything should work fine.
Improvements and fixes for the plugin navigation in the WP admin menu. Improvements and fixes for store pages SEO friendly urls. If you use display store categories inn your site menu or in a sidebar using the Ecwid categories sidebar widget, you might notice that the categories list order differs from that in your store control panel.
We fixed that — now the sorting matches. We fixed that — now it works well in all cases. We recommend redirecting http to https version though anyway. To make sure Ecwid users are ready for that, we added Gutenberg support to our plugin. In future updates, we will add ability to add a product widget or a buy now button to a post or page in Gutenberg.
New product import tools. Some sellers copy their products to Ecwid e-commerce plugin from WooCommerce, other shopping carts or local database or spreadsheet. We made it easier to do that in Ecwid. That block allows you to import products and categories to your store from WooCommerce or external CSV file. We added a new Ecwid block to the WordPress admin dashboard — it features useful posts from the Ecwid ecommerce blog. The block refreshes itself automatically when we publish a new blog post.
Check it to find fresh product updates and tips and recommendations from the Ecwid team on how to better set up your store and sell more. Revamped Ecwid menu in WordPress admin backend. This is step 2 of the menu changes implemented in the version 5. Historically, the Ecwid store management dashboard displayed navigation within the central page content when you open it in your WordPress admin backend.
This will align the Ecwid plugin navigation with the general WordPress navigation and provide more natural way to find the right page of your store dashboard. Also, this will free some space in the page central area to make it more convenient to manage your store, especially on mobile devices. Yoast recently updated their SEO plugins. We adjusted Ecwid plugin to work well with them. So, as usually, Ecwid should work well with Yoast products, feel free to use them to get your site and online store optimized for search engines.
Fixed an issue with Ecwid buttons in the Elementor page builder toolbar. We hid the Ecwid buttons from the toolbar as a workaround. Ecwid should work well with any WordPress theme. Fixed an issue with SEO-friendly description on store product pages. Ecwid ecommerce plugin renders your store pages in a special search engines friendly way so that they can index your products and display them better in search results. We fixed that, everything should work fine and your products should be displayed well in Google search.
OpenGraph or OG tags are special marks in site pages code, that are used to make better snippets when you share a page on Facebook, Twitter and other sites and social networks. We will gradually roll it out to all of the plugin users in the upcoming updates. Improved compatibility with Customizr theme part 2. This is a continue of the improvements for Customizr that we released in the previous plugin update. Several minor fixes and improvements.
The Ecwid plugin is constantly updated with new features and tools. To see more updates, see our ecommerce blog. This is the first part of improvements for Customizr, we will continue making it better in the future versions.
Improvements in the way the plugin communicates with the Ecwid APIs. We cleaned up the plugin code and improved its internal functions to make sure storefront and product widgets are using the newest Ecwid API and work more stable.
Minor improvements in the SEO. The social media tool takes transparency to a different level. Buffer shares its revenue and spending statistics, business plans and strategy, and fundraising details with the public. It is recognized for this transparent value and it has stayed committed to it throughout its many years of operation. Shopify is the largest SaaS platform in the world today.
It is also the most popular online store builder to launch your eCommerce website. Setting up your online store with Shopify is very easy and it gives your website a beautiful and custom look. Its dashboard is accessible and has quick solutions. The eCommerce website builder allows the migration of your existing stores from other websites to its platform.
You can also bring your products into the platform without obstructions. Adding your products is easy because you can arrange the descriptions accordingly into the appropriate fields and save them. The fields already tell you what to fill in to avoid errors in the description.
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Netflix has a trial model and three subscription plans for people. This makes it a flexible option for users. Netflix currently has over million subscribers around the globe. Dropbox is a SaaS platform that helps you store your documents and files very close and accessible to you across all gadgets. Any documents saved on Dropbox storage easily pop up on all your mobile devices and desktops, thereby enabling users to quickly commence work on their PC. Users can make edits on smartphones and tablets even while in a commercial transit going back home after the day's work.
You can send invites to colleagues to access any folder or even send files through encrypted links on Dropbox. In emergency cases, there is a remote wipe option on the platform. DropBox also serves as a data migration software and image hosting site. Some of the best Dropbox alternatives include pCloud, Sync. Slack is a business communication platform that hosts search, archiving, and messaging solutions.
Users can arrange group conversations in open spaces to discuss some specific topics or sensitive projects within private and invited participants. Team members can react with each other using private, secure, and direct messages.
Slack allows users to share PDFs, documents, and sheets. These files have options to comment and highlight for futuristic purposes. Messages and notifications are indexed and archived automatically. The platform also supports voice and video calls. It has over 10 million active users around the world. Canva is an online platform that helps users to create diverse content for social media platforms. It has tools with the drag-and-drop feature which makes design easy for people without prior knowledge of graphic design.
There are lots of templates ready for you to work with. All you need to do is to pick a template, edit it to your taste, save it, and share it across the media. You can also download a copy after designing. On the platform, you can create banners, flyers, PPT presentations, book covers, posters, etc. Canva is free to use and users have unlimited access to its tools. It has over 15 million active users worldwide.
Mailchimp is an email marketing software that provides valuable email services to small-scale businesses. It launched features like marketable landing pages, social tools, snail mail marketing, and more. SaaS companies use the platform to send newsletters to the contacts on the database. The email marketing platform has evolved from being an ordinary email tool to a full marketing hub for businesses.
On Mailchimp, you can survey by collecting feedback from your target audience. You can get email and landing pages templates. Also, you can share posts on different social media such as Instagram, Facebook, and Twitter.
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